Don’t look for future posts on the Stanford Graduate School of Business (GSB) MBA Admissions Blog. In a final entry earlier this week, the school announced that it was saying goodbye to its blog. All prior blog content will remain accessible through mid-December, after which prospective applicants will need to keep up with news and developments regarding Stanford MBA admissions via other means.
“Our blog has begun to resemble a Tesla at a gas station,” wrote admissions staffer Victoria Hendel De La O as part of a final post on October 29th. She attributed the decline of the blog to the school’s increasing reliance on other forms of social media to communicate updates. Indeed, posts to the Stanford MBA Admissions blog have grown increasingly infrequent over the past year – with the last post going up back in June.
This is in contrast to other schools, such as Harvard Business School, MIT Sloan School of Management and the University of Pennsylvania’s Wharton School, where admissions directors and other admissions team members have used blogs as a regular means of communicating directly with MBA applicants.
Thanking those still reading the blog, Hendel De La O encouraged other means of staying up to date on the school and its admissions process. “Complete the Stay in Touch form,” she wrote. “This is the best way to stay connected to us, because we will email you event invitations, important updates and other good stuff.”
She also directed prospective applicants to the school website, which provides updated admissions information and timely announcements. Despite shutting down the blog, Stanford GSB will also continue to have a strong social media presence, including on Facebook, Twitter, LinkedIn, Google+ and the MBA Admissions YouTube playlist.
So, there you have it.
