Cambridge Judge Business School Staff Obtain Social Media Driving Licenses
Staff at the Cambridge Judge Business School recently completed an innovative course designed to educate them in all aspects of social media. Thirty participants now have Social Media Driving Licenses demonstrating their proficiency, the school announced.
The inaugural Social Media Driving License (SMDL) course took place over eight consecutive weeks between May and July 2014. Thirty participating staff members took part in a combination of classroom and online exercises providing a comprehensive introduction to social media, including its professional application, value, scope and limits.
Lectures, workshops, videos, podcasts and “drop-in surgeries” helped participants engage with and understand social media platforms including Twitter, HootSuite, Storify, Google +, YouTube, Flickr, SlideShare and Feedly, among others.
As part of the course, participants blogged and tweeted about their experiences. Upon successful completion of the course, each participant was awarded a license as part of an Oscars-style awards ceremony and champagne reception on July 25th.
Cambridge Judge Business School Information & Library Services Manager Andy Priestner dreamed up the idea for the course, and its format, curriculum and content were the result of creative collaboration between many members of the Library Services and other departments at the school.
Sign Up For Our Newsletter
Clear Admit is a leading provider of MBA admissions advice and digital content.
Clear Admit provides the latest news on the world’s best business schools together with insider advice on MBA admissions. Founded by Wharton MBA graduates with extensive experience in business school admissions, Clear Admit has been cited by various media including The Economist, Wall Street Journal and Financial Times. Learn more >>
- International MBA Event to Be Held in in India: New Delhi – Nov. 3, Bangalore – Nov. 5, Mumbai – Nov. 7
- USC Alumni Endow New Leadership and Ethics Institute at Marshall School of Business
- Sale: Get 50% Off the Clear Admit HBS Interview Guide Using Coupon Code HBSINTERVIEW
- Admissions Tip: MBA Interview Prep
- Average GMAT Up, Percentage of Women, Minorities, International Students Down at Stanford GSB
- Fridays from the Frontline: MIT Sloan MBA Student, Veteran Discusses Humility and Success
In-depth profiles of leading MBA programs in the U.S. and abroad
Step-by-step guides for the entire application process
Resources covering school-specific interview information, questions and strategy
FREE overviews of the world's leading graduate business programs