Berkeley-Haas Case Series Expands to Wider Audience via Harvard Business Publishing
Case studies from UC Berkeley’s Haas School of Business will now reach a wider audience of business professors, practitioners and policymakers – not to mention students and alumni – thanks to a new distribution agreement with Harvard Business Printing.
Twenty cases from the Berkeley-Haas Case Series have already been added on the Harvard Business School Publishing website, including cases providing insights into Netflix’s pricing strategies, Genentech’s use of culture to drive business and a startup’s search for the right market for its new technology.
The Berkeley-Haas Case Series focuses on extracting lessons for success from unconventional management strategies and disruptive trends. As part of the new agreement, Haas will add 10 to 15 new cases to the Harvard Business Publishing website each year, making them available to faculty at universities around the country.
“The aim of our Berkeley-Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo,” Haas Dean Rich Lyons said in a statement. The Berkeley-Haas Case Series provides a new resource for business professors, practitioners and policy-makers, as well as students and alumni wanting to learn how questioning the status quo can lead to innovation and success.
The Haas cases intentionally align with the school’s mission, which is “to develop the next generation of innovative leaders who drive fresh thinking at every level of their organizations.” Some of the cases draw on lessons learned in Haas’ experiential learning courses focused on applied innovation, the school notes.
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