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Trivia Tuesday: Chicago Booth’s Kilt Center for Marketing

Welcome back to Trivia Tuesday, where we take an in-depth look at the specific offerings that differentiate the leading MBA programs from their peers. This week we’re taking a peak into the Clear Admit School Guide to the University of Chicago Booth School of Business to share with you an excerpt about the Booth’s Kilt Center for Marketing.

“The Kilts Center for Marketing was founded in 1999 by Chicago alumnus James M. Kilts and the Nabisco Foundation to improve the marketing research environment at Chicago Booth and equip MBA students to be leaders in the fields of marketing and general management. As a result of the center’s efforts to support research in marketing at Chicago Booth, upwards of 20 marketing-related papers are published each year by Booth faculty.

“In addition to its research activities, the center dedicates significant resources to its MBA students. These resources include scholarships, fellowships, a mentoring program and experiential learning opportunities. Students who are interested in pursuing a marketing career and who maintained a high GPA during their first year may be invited to apply for the Kilts Scholarship, which are awarded to five to six second-year students each year and cover up to $8,000 in tuition.

“The Marketing Fellowships that the center offers, on the other hand, provide students with financial compensation as well as mentoring support over their two years on campus. To be eligible for the  fellowship, applicants must articulate marketing-focused career goals and announce in their Booth application the intention to pursue a concentration in marketing if admitted. Students who win a fellowship are awarded $25,000 per year and are also given the chance to form a mentoring relationship with a senior marketing executive, which helps them acquire insight from a successful marketing practitioner as they embark on their own careers.

“Marketing Fellows are not the only Chicago Booth students with the opportunity to gain marketing-specific mentoring. The center’s general mentoring program also allows students to develop relationships with Chicago Booth alumni now involved in the marketing world. Alumni who agree to mentor students with similar goals; each pair arranges to meet throughout the student’s tenure at Booth to discuss marketing trends and steps students can take to prepare for marketing interviews.

“Most Booth students come into contact with the Kilts Center through the experiential learning opportunities it sponsors in courses such as Consumer Behavior, Integrated Brand Communications and Marketing Research. For these courses, students work with executives from actual organizations, including Honeywell International, Groupon and Aetna, to solve real-world marketing and management problems. Outside the classroom, the Kilts Center also sponsors activities created by the student-led Marketing Group, connecting its members with leading marketing practitioners and recruiters for its mock interviews and supporting its annual Marketing Conference.”

For more information on marketing at Chicago, as well as in-depth curriculum information, be sure to check out the Clear Admit School Guide to Chicago Booth. All Clear Admit School Guides are available for immediate purchase and download on the Clear Admit shop.

You could win a Clear Admit Guide!  Based on today’s post, we’ll be running a trivia contest on Twitter.  Be sure to follow us and play for your chance to win!

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