New Website Showcases ESADE’s Presence and Growth in Latin America
As part of a strategy for growth in the Americas, Spain’s ESADE last week launched a new website showcasing all that it has to offer in Latin America. Since September 2013, the school has increased its direct presence in the region through the appointment of regional directors in each Mexico, Colombia, Lima, Brazil and Argentina.
The new website, which launched on January 7th, shares details about the five directors: José Miguel Hartasánchez in Mexico City, Emilio del Castillo in Bogotá, Andrea Asencios in Lima, Xavier Sánchez Casademunt in São Paulo and Alejandro Bernhardt in Buenos Aires, as well as programs ESADE offers in the region, career development services and more. Between the directors’ appointments and the new website, ESADE is seeking to show its awareness of the region’s needs for MBA, executive education and professional development services.
Already, Latin American students have demonstrated their preference for ESADE, as reported in a recent New York Times article. Of this year’s graduating class, 19 percent hails from Latin America. The school has also recently launched a study program called Doing Business in Latin America. It announced, too, that its general MBA program, until now taught in English, will this year also feature a full-time course in Spanish.
Since its founding 55 years ago, ESADE has maintained ties to Latin America. Today, it features a large community of Latin American partners, collaborates with several leading regional universities and boasts a large and growing network of alumni working throughout the region.