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Northwestern’s Kellogg School of Management Shrinks Two-Year Program, Increases One-Year Program

Amid increasing application volume for one-year MBA programs, Chicago-area business schools – including Northwestern’s Kellogg School of Management – are reallocating resources toward accelerated programs, according to a recent report in Crain’s Chicago Business.

Applications to Kellogg’s one-year MBA jumped by 6 percent this past year, and the school is increasing its one-year class to 100 from 85, with plans to add an additional 15 spots in 2013, Crain’s reports.

“We’ll shrink our two-year program roughly in line with the growth of our one-year program,” Betsy Ziegler, associate dean of MBA programs and dean of students at Kellogg, told Crain’s.

The Crain’s story cited recent figures out of the Graduate Management Admissions Council (GMAC) showing that 54 percent of schools offering one-year MBA programs reported an increase in applications for classes starting in 2012. GMAC reports that only 32 percent of two-year programs saw an increase for the same time period.

Shorter programs have potential benefits for both students and universities, according to the Crain’s article. For students, they provide an opportunity to gain expertise without sacrificing two years’ salary – and they often come at a reduced price. For example, the one-year program at Kellogg is $75,000, compared to $113,000 for the two-year MBA.

Universities, meanwhile, like larger application pools because they can lead to higher-quality students. And they can earn more over a two-year period if more students come through a shorter program, Crain’s reports.

For the complete Crain’s article, click here.


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