Campus Chronicles: The Wharton Journal
Hello and welcome to Campus Chronicles, a weekly peek inside the pages of top business school newspapers. This week we’re reading the The Wharton Journal, the student-run paper of the Wharton School of the University of Pennsylvania.
The latest edition of the Journal is loaded with West Coast content; although Wharton’s San Francisco campus has offered executive programs since 2002, this September marked the start of Wharton’s Semester in San Fransisco (SSF) pilot program for full-time MBA students. “Cohort San Fransisco” has been busy acclimating to Californian culture (drinking wine at social events rather than beer) and exploring San Fransisco’s social and business scenes. Taking advantage of the area’s vibrant start-up community, the group attended lectures by Peter Farago (WG ’03) and Davis Smith (WG ’11), both Wharton alumni and tech entrepreneurs. A few students have already pursued career related interests in the start-up space and plugged into the Silicon Valley network, illustrating the opportunities the West Coast program offers to supplement the traditional Wharton MBA.
Not surprisingly, then, Whartonites represented the largest delegation of any business school at this year’s “Disrupt San Francisco” technology start-up conference hosted by TechCrunch, a leading technology start-up media publication. This year’s conference boasted speakers including Mark Zuckerberg of Facebook and Vinod Khosla of Khosla Ventures. Wharton SSF students reported that the conference served as an excellent introduction to a culture driven by big ideas and innovation. Over four days of presentations Wharton students picked up on a number of key themes, which included mobile technology’s bright future, Latin America’s bountiful start-up opportunities and education’s potential to be the next frontier of tech innovation.
Embodying two of these themes is Wharton alumni Jacob Rosenbloom (WG ’11), who presented at Disrupt on behalf of his Brazil-based start-up Emprego Ligado and recently gave an interview with the Journal about his entrepreneurial experience. Rosenbloom, who spent his pre-MBA career investing in Latin America at Goldman Sachs, said he leveraged his contacts formed during that period and his experience in Wharton’s Lauder Spanish program to get his project off the ground. Emprego Ligado is a “SMS-based job marketplace for blue-collar Brazilians,” that connects employers to job-seekers using, essentially, text messages. Rosenbloom said that for aspiring entrepreneurs the opportunity to spend two years on campus researching and building out an idea is “a blessing,” and also mentioned the importance of the practical experience offered by summer internships.
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