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U Penn’s Wharton School Revamps Entrepreneurship

Entrepreneurship at the University of Pennsylvania’s Wharton School has a new look and feel thanks to a university-wide rebranding campaign that includes a new logo and blog, the school announced this week.

What was formerly called Wharton Entrepreneurial Programs will now go simply by Wharton Entrepreneurship. The subtle shift is designed to represent the fact that the initiative extends across the entire Penn campus and includes research, teaching and co-curricular programming designed to engage students throughout the university, wrote Professors Raffi Amit and Ian MacMillan, heads of the Wharton Entrepreneurial Team, in a year-in-review email distributed to the wider Wharton community this week.

In addition to a new name and logo, the initiative also features a new tagline, “Enabling Entrepreneurship at Penn,” again designed to underscore a commitment to all students in every school of the University of Pennsylvania. Wharton Entrepreneurship will also now feature a revamped website and a new Entrepreneurship Blog, which launched in June 2012.

Other milestones in the past year include the addition of new entrepreneurship faculty, increased student participation in entrepreneurship programs and expanded funding for students who intern at start-ups.

In terms of faculty, Assistant Professor Laura Huang joined the Wharton School, bringing the standing entrepreneurship faculty to seven, the largest number in the school’s history. In terms of student interest, the number of applications for the Venture Initiation Program rose by 50 percent, the number of teams participating in Phase II of the Business Plan Competition grew by 30 percent and applications to the Wharton Venture Awards increased 40 percent. And this summer, Wharton Entrepreneurship provided more than $100,000 in financial support to students who interned at start-ups, both in the United States and internationally.

Learn more about Wharton Entrepreneurship.

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