Harvard Business School Teams Win elBullifoundation Competition
Two teams from Harvard Business School (HBS) won first prize in a competition organized by renowned Spanish chef Ferran Adrià to help shape a foundation devoted to creativity and innovation that he plans to launch in 2014, the school announced last week.
Adrià closed his celebrated elBulli Restaurant in Girona, Spain, in July 2011 to focus on establishing the elBullifoundation, which will build upon the gastronomic innovations that made him famous and serve as a workshop for sustainable energy and technology development. The “Ideas for transformation” Global Ideas Challenge Competition, organized by Adrià and Spanish telecommunications company Telefónica, invited participants to develop new and innovative ideas to shape the foundation.
Two teams from HBS, Team A and Duende, won first place and will each receive 10,000€. A team from London Business School (LBS) won second place and a prize of 3,000€. The competition, launched in October 2011, was open to MBA students from five top business schools – HBS, LBS, Columbia Business School, ESADE Business School in Spain and UC Berkeley’s Haas School of Business. It drew 31 entries.
A jury made up of Adrià, Nobel Prize winner Joseph Stiglitz and professors from IE Business School, Northwestern University’s Kellogg School of Management and New York University’s Stern School of Business, among others, noted that the three finalist teams “entailed extremely creative and groundbreaking proposals, in addition to being rigorous both conceptually and methodologically.”
Specific details of how the proposals will be incorporated into the eventual elBullifoundation have not been released, but “all the proposals include strategies and synergies that Telefónica could develop and obtain,” according to a press release issued by the Spanish telecommunications firm, which will play a key role in the foundation’s creation.
Learn more about the “Ideas for transformation” Global Ideas Challenge Competition winning proposals.
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