Five Business Schools Join with PRSA to Improve MBA Students’ Communication Skills
The Public Relations Society of America (PRSA) has joined with five major business schools as part of a pilot project designed to strengthen communications skills among MBA students. The schools will launch a new public relations course as part of their MBA programs in the 2012-13 academic year, PRSA announced this week. The society developed the course along with Paul Argenti, a corporate communications professor at Dartmouth’s Tuck School of Business.
The initiative will ultimately yield a public relations course and guide for release to business schools nationwide, PRSA reports. The five schools taking part in the pilot program are Tuck, the University of Maryland’s Robert H. Smith School of Business, Northwestern’s Kellogg School of Management, Quinnipiac University’s School of Business and the University of Texas at El Paso’s College of Business Administration. These schools were selected because they offer public relations coursework in their MBA programs or otherwise emphasize the value of public relations at the graduate level.
In response to a survey conducted by PRSA in 2011, 98 percent of business leaders said that business schools should teach students about corporate communications. The same survey found that 93 percent of business leaders view public relations as equally important to their business as marketing and advertising. Roughly 97 percent of survey respondents said that companies need senior executive who understand principles of corporate reputation management in addition to having public relations professionals on staff.
Posted in: MBA News
Sign Up For Our Newsletter
Clear Admit is a leading provider of MBA admissions advice and digital content.
Clear Admit provides the latest news on the world’s best business schools together with insider advice on MBA admissions. Founded by Wharton MBA graduates with extensive experience in business school admissions, Clear Admit has been cited by various media including The Economist, Wall Street Journal and Financial Times. Learn more >>
- Columbia MBA Interview Report: Early Decision / Alumnus / Off-campus
- Emory / Goizueta MBA Interview Report: Round 1 / Adcom / Skype
- CMU / Tepper MBA Interview Report: Round 1 / Adcom / Skype
- From the MBA Interview Archives – Submit an Interview Report – Win $100
- Fridays from the Frontline: Kellogg First-Year Reflects on the Talent of Her Classmates
- Save $1,000 On GMAT Prep & MBA Admissions Consulting
In-depth profiles of leading MBA programs in the U.S. and abroad
Step-by-step guides for the entire application process
Resources covering school-specific interview information, questions and strategy
FREE overviews of the world's leading graduate business programs