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Goizeuta Business School, Atlanta Mayor Launch Electric Car Case Competition

Earlier this month, the mayor of Atlanta and the Social Enterprise Initiative at Emory University’s Goizeuta Business School launched a case competition to drive widespread adoption of electric vehicles (EVs) in Atlanta.

Atlanta Mayor Kasim Reed, together with the Goizeuta School, announced the “First to 50: The Atlanta Electric Vehicle Race” competition on April 1st. The city hopes to develop a feasible economic plan to stimulate demand for 50,000 EVs in the metro Atlanta region, and the Mayor’s Office on Sustainability and Clean Cities Atlanta have been providing information for consumers considering purchasing EVs. The new case competition will draw students into the initiative, inviting them to present innovative plans to build demand for EVs over the next two years.

All college students in the state of Georgia are eligible to participate. In May, participants will have access to a three-part lecture series on Emory’s campus, during which executives from the U.S. Department of Energy, General Electric and Wheego Electric Car Company will highlight issues associated with EV deployment and their mass-market adoption. The lectures will be recorded and posted on Emory’s website at

The deadline to submit plans is August 31, 2011, and up to 30 teams may participate for a chance to present their strategy to a panel of judges made up of policy leaders and industry executives. The top six student teams will present their cases on September 8, 2011. Judges will announce the top plan within 24 hours, and they will award a cash prize of $5,000 to the winning team.

For complete details about the First to 50 case competition, click here. For more information on Atlanta’s EV readiness efforts, click here.

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