In a post earlier this month to the Booth Insider, the admissions blog for the University of Chicago Booth School of Business, Admissions Director Kurt Ahlm shared his surprise at finding himself bombarded by questions about the school’s marketing program at recent MBA fairs.
This proved the case at an MBA fair August 12th hosted by Kaplan Test Prep in Chicago, Ahlm said. He noted that Chicago Booth had a table at the event directly across from the region’s other top MBA program, the Kellogg School of Management at Northwestern.
Ahlm, who replaced departing Admissions Director Rose Martinelli earlier this summer, was surprised by how much interest prospective applicants showed in Chicago Booth’s marking program because of what he called an unbelievably powerful stereotype that Chicago Booth is the choice for those who want to study finance, while Kellogg is the choice for marketing.
Calling this an “incredible inaccurate perception,” Ahlm noted that it is one his team has been working hard to overcome. “Based on the discussions I had last night it seems like Chicago’s reputation for having one of the best Marketing programs of any of the top business schools is starting to penetrate this steel curtain of misperception,” he continued.
For prospective applicants interested in learning more about the marketing program at Chicago Booth, Ahlm recommended visiting the website for the school’s Kilts Center for Marketing.
In a subsequent post to the Booth Insider, Assistant Director of Admissions Kelley Curtin also noted that the “Marketing at Chicago Booth” brochure for 2010 is now available. The brochure, which provides information about the school’s distinct approach toward marketing, notable alumni in the field, marketing companies who recruit at Chicago Booth and more, is available here.
