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Interest in the MBA Remains High Despite Financial Crisis, New Study Finds

Prospective applicants have not been swayed by the global financial crisis from pursing an MBA, according to new research cited in the Financial Times today.

The study – entitled “Crisis? What crisis?” – found that only 7 percent of 723 prospective students surveyed reported that their attitude toward the MBA had become more negative as a result of the financial crisis. In fact, of those students reporting that their view of the MBA had changed over the past year, more than 80 percent said that they now view the degree more positively.

And despite an increased focus by MBA programs around the globe on the role ethics should play in the curriculum, prospective students placed it at the bottom of their list of priorities, the research showed. The placed high value on content such strategic management and leadership, but ethics came in on par with taxation, logistics and outsourcing.

The research was conducted by CarringtonCrisp, a UK-based firm that provides stakeholder outreacher services to universities and business schools around the globe. It was sponsored by the European Federation for Management Development and the UK’s Association of Business Schools.

Prospective students from 91 countries participated in the survey, which was conducted online through a range of sources such as Facebook and LinkedIn. The largest group came from India, followed by Australia and the United Kingdom.

Posted in: MBA News

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