Top Chef Serves Up Business Advice to Kellogg Marketing Students » Clear Admit: MBA Admissions Consultants Blog

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Feb 10: INSEAD R3
Mar 1: Michigan / Ross R3
Mar 3: CBS
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Mar 4: Kellogg R3
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The Career Goals Essay
Berkeley / Haas*
Chicago Booth*
CMU / Tepper*
Columbia*
Cornell / Johnson*
Dartmouth / Tuck*
Duke / Fuqua*
Harvard*
Indian School of Business*
INSEAD*
London Business School*
MIT / Sloan*
Michigan / Ross*
Northwestern / Kellogg*
NYU / Stern*
Oxford / Said*
Penn / Wharton*
Stanford GSB*
UCLA / Anderson*
UNC / Kenan-Flagler*
USC / Marshall*
UT Austin / McCombs*
UVA / Darden*
Yale SOM*
* denotes '09-'10 commentary

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Chicago
Columbia
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Kellogg
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London Business School

GMAT Resources
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Princeton Review
Test Prep New York
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Beat The GMAT
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Guide to Grammar and Writing
The Internet Grammar of English
English Usage, Style and Composition
The Economist Style Guide
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Career Guides
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Vault.com
Wetfeet

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MBA Programs: North America
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Berkeley / Haas
Boston College / Carroll
Carnegie Mellon / Tepper
Chicago
Columbia
Concordia
Cornell / Johnson
Dartmouth / Tuck
Duke / Fuqua
Emory / Goizueta
Harvard
HEC Montreal
Indiana / Kelley
Michigan
MIT / Sloan
Northwestern / Kellogg
New York / Stern
North Carolina / Kenan Flagler
Notre Dame / Mendoza
Pennsylvania / Wharton
Queens
Stanford
Syracuse / Whitman
Texas / McCombs
Thunderbird
Toronto
USC / Marshall
UCLA / Anderson
Vanderbilt / Owen
Virginia / Darden
Washington University in St. Louis / Olin
Western Ontario / Ivey
Yale

MBA Programs: Rest of the World
As there is some variety in the length of international MBA programs, we have denoted the length of the program next to its name (1 = one year; 2 = 2 years). If an MBA Program is not listed, please e-mail and we will be happy to list it.
AGSM (Australia) 2
Cambridge / Judge (UK) 1
CIEBS (China) 2
Cheung Kong Graduate School of Business (China) 1
Cranfield School of Mgmt (UK) 1
ESADE (Spain) 1 or 2
HEC (France) 2
Hult (UK) 1
IESE (Spain) 2
IMD (Switzerland) 1
INCAE (Costa Rica) 2
INSEAD (France) 1
IPADE (Mexico)
ISB (India) 1
London Business School (UK) 2
Manchester Bus. School (UK) 2
Melbourne (Australia) 2
Oxford / Said (UK) 1
Rotterdam (Netherlands) 1
Tsinghua IMBA (China) 2
University of St. Gallen (Switzerland) 1

Additional Resources
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AACSB International
Association of MBAs
Beyond Grey Pinstripes
EFMD
gradschools.com (worldwide)
Infozee
International Student Loans
mba.com (GMAT Scores)
MBAInfo
mbaleague.blogspot.com
MBAzone
MBA Jungle
TOEFL
Top MBA

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Tuesday, November 24, 2009

Top Chef Serves Up Business Advice to Kellogg Marketing Students

Sometimes experiential learning at Kellogg School of Management takes the form of a five-course meal. That was the case for 125 students in an introductory marketing class earlier this month, who got to chow down on food prepared by a celebrated chef while hearing his point of view on creativity, culinary arts and the restaurant business.

On November 11th, Chef Graham Elliot Bowles hosted Kellogg marketing professor Andrew Razeghi’s “Introduction of New Marketing and Services” class at his eponymous graham elliot restaurant in Chicago. Bowles, the youngest four-star chef in the nation and a recent contestant on Bravo TV’s “Top Chef Masters,” began his career working at renowned Chicago restaurants Charlie Trotter’s and Tru before launching his solo venture in 2008.

As he served each course, Bowles shared a little about his inspiration. “We like to reconstruct dishes,” he said as laid out a traditional Thanksgiving dinner of roasted heritage turkey with chestnut mousse, sage stuffing, creamy casserole and cranberry chutney. “We like to take an idea, knock it down and build it back up. We want to try to elevate everything that people understand,” he continued.

Another dish, Wisconsin cheddar risotto, was inspired by a road trip to Chicago’s northern neighbor state, Bowles told the Kellogg students. Featuring a blend of artisan bratwurst, green apples, and glazed onions, it was topped with Cheez-it crackers and served with cans of Pabst Blue Ribbon beer.

Four-star cuisine doesn’t have to be pretentious or stick to a prescribed set of rules, Bowles told the students. “It’s very much a gray area. It’s all open to personal interpretation,” he said. Another lesson he’s learned is the importance of maintaining a democratic process at his restaurant, which means taking into account the opinions and responsibilities of everyone from dishwasher to sous chef.

Razeghi, who is a close friend of Bowles, pointed out that the chef’s thoughts on business are relevant well outside the culinary field. Great marketing involves communicating a unique vision, he said. “It’s about understanding who your audience is and having a conversation with them that speaks to them. I really admire how [Bowles] does that,” he said.

The students seemed to agree. “I like that he said that everyone here matters – even the guy that sweeps the floor,” said Stephen Windsor ’11. “That idea is very relevant in business. Everyone working in your company isn’t going to be necessarily working on your team, but they still matter.”

For more on this story, click here.

# posted by Clear Admit @ 1:00 pm in MBA News, School: Northwestern / Kellogg

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