So you are interested in studying the “four P’s” (product, price, place, and promotion) and can’t wait to learn about the “three C’s” (customer, competition, and company). But first you must decide which school’s Marketing program is right for you. A resource from our new line of career-focused guides, the Clear Admit Career Guide to Marketing and Brand Management will help clarify the answer! Designed for MBA candidates seeking careers as marketers in brand or product management, market research, sales, advertising and marketing consulting, or product management, this guide focuses on the MBA programs that best prepare students to embark upon diverse marketing paths.
The Career Guide to Marketing and Brand Management is filled with comprehensive details about academics, extracurriculars, and job placement at 17 top MBA programs across the country—almost half of which offer a formal major, concentration, or specialization in marketing. Not only can this guide help prospective students narrow down which schools to apply to, it is a great resource for essays and interview preparation as well as a tool for deciding which school to attend.
Each program described in the guide is unique, with some focusing on more general marketing concepts, like Kellogg’s Marketing major, and others addressing more specific areas, as with The Johnson School’s Consumer Goods specialization. Other schools, like the Stanford Graduate School of Business, have a different structure altogether.
“Like many other leading MBA programs, Stanford requires students to complete a core curriculum, though Stanford is unusual in that the core is not structured solely by business discipline. . . . Stanford GSB students who are interested in marketing may select from among the dozen electives in the field, plus several electives that consider marketing in the context of particular industries. The school does not offer formal concentrations; instead students work with their advisers to design personalized academic programs to prepare them for their intended careers.”
Regardless of the curriculum, most graduate business schools have a student-run marketing club that provides members with career support through resume review sessions, panel discussions with alumni, events with recruiters, and other activities.
“The Kellogg Marketing Club is one of Kellogg’s largest and most active student organizations. Events are made possible by the sponsorship of numerous companies interested in recruiting Kellogg students. Platinum sponsors include Johnson & Johnson, McNeil Consumer Healthcare and S.C. Johnson; gold sponsors are Dell, Frito Lay, General Mills, Procter & Gamble and Walmart; and silver sponsors are Alberto Culver, Chevron, Clorox, Colgate-Palmolive, Del Monte, Gorton’s, The Hershey Company, ING, Kellogg’s, Kraft, Leo Burnett, Microsoft, Neutrogena, Unilever and ZS Associates. . . . The Club regularly brings Chief Marketing Officers, brand managers and other senior marketing executives to campus to discuss their experiences in the field.”
Check out the Career Guide to Marketing and Brand Management for guidance and information about a diverse array of MBA programs—available for immediate purchase and download from the Clear Admit shop!
