Kellogg School of Management to Lead Fifth Annual Super Bowl Advertising Review

As football fans gear up to watch the Steelers battle the Cardinals on Super Bowl Sunday, Kellogg School of Management faculty and MBA students are turning their focus toward the day’s other big competition: the showdown between advertisers.

During the 2009 Super Bowl, Kellogg marketing faculty and students will participate in the fifth annual Kellogg Super Bowl Advertising Review, watching, analyzing and grading each ad that airs during the game.

As part of the review, each of the advertisements will be rated according to an innovative criteria developed by Kellogg School faculty, known as ADPLAN, which ranks each ad spot according to Attention, Distinction, Positioning, Linkage, Amplification and Net equity. Results from the review – including the best and worst ads of the game – will be available immediately following the broadcast.

Professors Tim Calkins and Derek Rucker of the Kellogg marketing faculty will lead the review, provide analysis of Super Bowl advertising and answer questions before, during and after the game. Specifically, Calkins and Rucker will speak to how ads might differ this year due to the economy and consumer uncertainty, what qualities are essential to a strong Super Bowl ad in a recession and how can marketers leverage interest in social media to generate buzz for their ad beyond game day. 

For the first time this year, Professors Calkins and Rucker also will blog about Super Bowl advertising, offering comments and insights into this year’s advertising trends. Click here to visit their blog.

For more about the Kellogg Super Bowl Advertising Review, click here.

Share

Fridays From The Frontline

Welcome back to another edition of the ever evolving Fridays From The Frontline, Clear Admit’s continuing perusal of the thoughts and goings-on of MBA applicants and accepted students. The frantic pace of round one and two applications has abated, leaving aspirants with a little more time to reflect on their experiences. Just as things calmed down for hopefuls, current students returned from their breaks, ready for new classes, job/intern interviews and, in some cases, snow.

A bit of a lull was experienced this week for those trying to join the class of 2011. Most decisions left to be made were in the hands of the applicants, not the schools. Samantha wasn’t sweating her Stanford zap and was confident that she made her readers laugh at least once in her essays. Mike, like Samantha, was relatively unfazed by his HBS rejection, focusing instead on preparation for his ‘Day at Kellogg’ (DAK).  D.G. was also getting ready for his  DAK visit and the transcontinental flight he would take to get there. MBADreamer tried to stay positive after receiving a zap from Haas. Omne got the good news that he was accepted by Wake Forest (with scholarship), and shared his school visit experiences there and at Fuqua. MBAlmighty congratulated ISB for moving up in the FT rankings while MaxWriter wrote his first post of the new year. Earlybird passed the CFA Level 1 examination. TienyChesney went to New York for the Chinese New Year and tried to recruit a colleague into joining CBS with no success, he also saw networking opportunities at every turn. Soni, though accepted, was not feeling the CBS vibe and continued to weigh the relative benefits of Chicago Booth and Kellogg.

Current students were getting back into the swing of things this past week. Darden ’10 Mechanigal had to adjust to the third quarter changes in the group of students with whom she will attend class and study. McCombs ’10 Paragon2Pieces shared her semester’s opening week and gave her readers an idea of the extra effort a dual degree student must make to survive in two programs. Darden ’10 Oren wrote about the snow Charlottesville experienced and was, in a way, “rich again”. MBAlmighty wasn’t the only one paying attention to rankings, LBS ’10 N.A.S. posted a Financial Times article on the subject.

’09ers were concerned with a wide variety of topics this week. Darden ’09 Anand wondered if a lesson was being effectively learned as a result of the current U.S. financial crisis. Harvard ’09 CS shared her winter break travels– from Central Park to Tel Aviv,  where she saw a number of HBS students participating in an immersion program. Darden ’09 Mandy shared a letter she wrote to a . . . → Continue Reading

Share

Fuqua Career Management Dean Addresses MBA Recruiting Concerns

In an effort to ease current and prospective MBA students’ concerns and confusion regarding the uncertain recruiting environment, a career management dean at Duke University’s Fuqua School of Business recently addressed many of the most commonly asked recruiting questions in a post to the Fuqua website.

“As Fuqua alumni around the world have already experienced, no company, industry or geography is immune to the effects of the current economic downturn,” wrote Sheryle Dirks, Fuqua associate dean for career management. “Yet the impact on MBA hiring is neither simple nor universal,” she continued, indicating that company responses vary widely as market conditions change daily. 

In an effort to provide some clarity to prospective and current students, Dirks shared what she’s been seeing from her career services vantage point.

In answer to the question of what MBA recruiting looks like these days, she shared key findings from a survey about the MBA job market completed by 22 of the top U.S. business schools. According to survey results, 85 percent of respondents reported a decline in on-campus interviews for full-time opportunities, with 25 percent reporting a dip of 16 percent or more at that time.

Full-time job postings also signaled an early decline, Dirks continued. Sixty percent of respondents reported a downward trend, with 32 percent already seeing their numbers decrease by 16 percent or more.

Asked about the greatest challenges of operating in this environment, career center directors cited setting and managing student expectations, helping students absorb messages they don’t want to hear and addressing student responses, including fear, panic and anger. An additional challenge has been to manage companies’ uncertain and changing hiring plans, many of which do not align with the traditional recruiting calendar.

Dirks then focused on actual recruitment activity at Fuqua specifically. “One of Fuqua’s greatest assets in a difficult job market is an on-campus recruiting portfolio that is diverse across industries and job functions,” she wrote.

While clearly impacted by the economy’s effects, Fuqua has nonetheless benefited from this balance, which provides a buffer against some of the more extreme conditions faced by more finance-heavy schools, she said.

The actual numbers reveal that on-campus recruiting is far less robust this year than last, especially for full-time positions. Internship numbers, though, are better, reflecting companies’ continued focus in this arena.

Compared to difficult job markets of the past, Fuqua’s current recruiting numbers are better across the board than they were for students seeking positions in 2002-03 and 2003-4, Dirks wrote. Intern recruiting this year is 18 percent and 11 percent higher respectively, and full-time opportunities are 21 percent and 27 percent higher, she added.

In response to current job market challenges, the Career Management Center (CMC) at Fuqua is offering a range of new and expanded resources to its students, including contracting with local executive career coaches to meet student and alumni needs during peak periods and bringing in expert interview coaches in the fields of consulting and financial services.   

Because many companies have reduced the . . . → Continue Reading

Share

Campus Chronicles: Wharton's Journal

During this cold time of the year, there is nothing better than bundling up under a blanket with a cup of hot chocolate and reading the MBA programs’ student newspapers to get the latest news.  This week we return to Wharton, taking a close look at The Wharton Journal.

In this edition of The Wharton Journal, Akihisa Shiozaki recounts the adventures of the seven-day Antarctica Leadership Venture.  This initiative originally developed when Professor Erik Orts, the director of the Initiative for Global Environmental Leadership (IGEL) program, offered to participate in this Leadership Venture and added an innovative eco-dimension to the program.  In order to offset the carbon footprint of transportation to and from Antarctica, Orts ensured that 142 metric tons of CO2 were purchased.  45 Wharton students participated in the Venture, spending a week on King George Island of the Antarctica Peninsula.  Over the course of the week, students joined in environmental discussions with environmental specialists arriving from scientific camps nearby.  The Venture not only reminded students of their responsibility for the planet but also encouraged them to develop their teamwork skills as they found themselves in a whole range of sticky situations.  As Shiozaki states, “The Antarctica venture… [represented] a powerful example of the enormous potential Wharton and its students could achieve by cherishing further the personal qualities brought to the community by our fellow colleagues.”  The program thus allowed students to travel someplace new and learn a great deal about themselves in the process.

The Wharton Journal also introduces the new Deputy Vice Dean of Student Life, Kembrel Jones, who describes his position as an “advocate for the student body” and “problem solver for students and student leaders.”  Working closely with clubs, conference organizers, and leadership lecture series organizers, Kembrel helps students to navigate any challenges that they encounter, and he serves as an advisor to both the WGA and the Dean’s Graduate Student Advisory Council.  Kembrel embraces the objective of building a strong sense of community, loyalty, and pride and indicates that he has already met with over 400 students to move closer to this objective.  To address the challenges posed by the large student body, Kembrel is currently developing initiatives – like increasing the number of cluster activities done in pre-term – that will promote a close-knit community.  Excited by his role, Kembrel has reminded students that his door is always open.

Stay tuned next week for a new edition of Campus Chronicles!  Happy reading!

Share

Andrew Pettigrew Joins Oxford University’s Saïd Business School as Professor of Strategy and Organization

Dr. Andrew Pettigrew, one of the United Kingdom’s most revered management scholars, has joined the Saïd Business School at the University of Oxford as professor of strategy and organization.

Pettigrew, formerly dean of the School of Management at the University of Bath, also has held appointments at Yale University, Harvard Business School, London Business School and Warwick Business School. A fellow of the British Academy, he was the first non-North American recipient of the Distinguished Scholar of the U.S. Academy of Management. He is still the only non-American to have received this honor.

“We are delighted to announce the appointment of Professor Pettigrew to this important position within the school,” Colin Mayer, dean of Saïd Business School, said in a statement announcing Pettigrew’s appointment. “The contribution he will make both to our teaching of strategy and organisation, and to our research activity in this field will be considerable.”

Pettigrew, too, expressed excitement about his new post. “I am greatly looking forward to engaging with the MBA students and to leading their classes in leadership and change,” he said.

He also looks forward to contributing to Saïd’s leadership program for senior executives and to continuing his own research, which is focused on exploring the links between leadership, change and performance in large complex organizations, both public and private. “These issues are now of critical importance in the present economic and business circumstances,” he added.

To learn more about Professor Pettigrew’s appointment at Saïd, click here.

Share

Wiki Wednesdays: iTunes Gift Certificates for Wiki Contributors!

Welcome to another installment of Wiki Wednesdays, reporting the latest goings on with the Clear Admit Wiki, a repository of MBA applicants’ experiences and observations. We’d like to start this post with a hearty ‘thanks’ to all the applicants who’ve been submitting interview reports this season!  As we’ve stressed in this blog, and as anyone who’s used the site to prepare for their interviews will attest, these firsthand accounts of the interview process at a given program can be invaluable in the admissions process. To build this resource and encourage applicants who’ve already interviewed this season to post their interview reports, campus visit accounts and school decisions, we’ll be offering an added incentive over the next few weeks.

Between now and February 18th, we’ll be awarding a $10 iTunes gift certificate to every fifth applicant who submits content for the Wiki. In addition, between now and next Tuesday, February 3rd, we’ll be awarding a $10 iTunes gift certificate to the first 15 applicants who contribute interview reports for the Haas School of Business at Berkeley, the Johnson School at Cornell University and the Tuck School of Business at Dartmouth. To be eligible for a prize, simply send your contribution to wiki@clearadmit.com; we’ll post it to the Wiki and notify the winners by e-mail (one gift card limit per person).

As for what sort of details to include in interview reports, we find that the most helpful and informative ones include the following information:

Date/Admissions Round Description of visit and/or interview atmosphere Type of interview (alum vs. adcom, blind vs. application-based) List of interview questions Commentary (What did you think of the interview? What surprised you? What didn’t surprise you? What might you conclude about the school based on this experience?)

Beyond interview information, we’d also love to see some more detailed accounts of visits to campus and decisions about where to apply or matriculate.

Thanks in advance for your reports! Best of luck to those prepping for Round 2 interviews and don’t forget to check out the Clear Admit Interview Guides for extra interview tips!

Share

Why Are You a Return Visitor?

Why Do You Most Often Visit The Clear Admit Blog?

The MBA news stories, I like getting the up-to-date information on changes in leadership or program structure. Trivia Tuesdays, I never know what will be covered but it has helped me add depth to my essays. The polls! I love getting to voice my opinion. Fridays From The Frontline, I find the applicants’ and admitted students’ b-school experiences fascinating. The interviews with admissions directors, I like reading some of their candid answers to questions I might ask. For the essay analysis and tips, I’ve avoided a number of faux pas’ as a result of the essay-specific posts. To check application deadlines, it’s great how they’re all in one place!

View Results

 Loading …

Share

Harvard Business School to Extend Round Two Interview Invitations February 9th

In a hurried post on her blog yesterday, Harvard Business School (HBS) Director of Admissions and Financial Aid Dee Leopold informed expectant round two applicants what they should expect in terms of interview invitations.

Invitations will be sent out on February 9th, Leopold wrote. The invitations will be sent as an email from HBS MBA Admissions. They will contain detailed information about how to sign up for interviews, either on campus or in hub cities.

“Please be assured that if we see you haven’t signed up for an interview by the end of the week, we will contact you by phone…thus there’s no reason to be anxious about lost emails, etc,’ Leopold wrote.

After the initial interview invitations go out, Leopold will update applicants in a subsequent post on her blog as to how many invitations were issued and how many more her office anticipates extending between February 10th and the April 2nd notification date.

For those invited to interview, don’t forget the Clear Admit Wiki, which can be a great place to share your interview experience and learn from those of others.

You may also want to check out the Clear Admit HBS Interview Guide, which contains specific strategies for preparing for the HBS interview, analysis of how the Admissions Committee weighs it as part of the overall application process, sample questions consistently asked by HBS, details about planning a visit and more.

Good luck to everyone on the 9th!

Share

Trivia Tuesday: MIT Sloan’s First Year Class

In this week’s installment of Trivia Tuesday, we turn our focus to MIT Sloan and the structure of its first-year class, examining how the school creates first-year teams and how these teams impact students’ experiences.

Each class of first-year students is divided into six smaller groups, called cohorts or “oceans” (Atlantic, Baltic, Caribbean, Indian, Mediterranean and Pacific), which help to give shape to the core curriculum experience. Oceans, comprised of approximately 55-60 students each, take all seven of their core courses together, thereby getting to know each other quite well in the academic environment. As a result of their shared academic experience, students within each cohort tend to spend time together outside of the classroom as well, often forming close-knit social groups.

Within each cohort, Sloan assigns all first-years to small groups of 5-6 students each. These groups work together throughout the core semester to complete homework assignments, prepare projects and study for exams. Students report that teammates are usually drawn from across the professional spectrum and from around the world, mirroring the diversity of teams in the global workforce.

Sloan says that the process of separating students into cohorts and teams is both an art and a science. An automated process conducts the first division, “mixing and sorting” students into cohorts and teams. The MBA Student Affairs Office then personalizes the process by refining groups with an eye to diversity of race, gender, nationality, professional background and other characteristics.

Although students are not obligated to work with their assigned teams once the core semester is complete, they do continue group work throughout their time at Sloan. The school reports that most elective classes involve teamwork, with group selection usually left up to the students. Because students will likely work with different groups in each course, scheduling meeting times can be challenging, but Sloan administrators hope that by working with groups of varying compositions on numerous projects, students will be better prepared for the kind of collaboration required in professional situations.

For more information on the first year at MIT Sloan or other leading business schools, be sure to check out the schools’ websites or the Academics section of the Clear Admit School Guides!

Share

London Business School Joins Wharton to Top Financial Times MBA Rankings

In the 2009 global MBA rankings released yesterday by the Financial Times, London Business School came in at number one for the first time ever, sharing the spot with the University of Pennsylvania’s Wharton School. Also of note, three Asian schools were among the top 20, including one, Ceibs in Shanghai, which was in the top 10.

This year the FT’s MBA rankings feature some new bells and whistles, including interactive tools that allow readers to chart and compare business schools to one another. Accompanying the rankings is an in-depth special report examining the changing MBA landscape. And a special “Ask the Experts” feature invites readers to pose questions to a panel of experts online, who will respond to them during a live online session on January 28th.

In one analysis, the FT’s Della Bradshaw posits that the combined factors of the financial crisis – which include recruiting falloff, endowment devaluation and a negative perception of business and, by extension, business school – may bring about a sea-change in business education.

One shift already being observed is a reduction in the number of foreign applicants to U.S. schools. With business schools in Europe and Asia growing in reputation, more non-U.S. students are opting to study there instead, the FT reports. Additionally, the credit crisis’s impact on endowments also has reduced schools’ abilities to provide scholarships, especially to foreign students. According to the FT report, international applications to U.S. schools have fallen by 20 percent this year.

But domestic applications remain strong in the United States, the FT continued, noting that the Graduate Management Admissions Council, which adminsters the GMAT exam, recorded its best year ever in 2008 in terms of the number of test takers.

Still, a lot will depend on recruiting prospects. Early indicators from Europe show mixed results. At IMD, which graduates a class in December, the news is good, the FT reports. According to IMD’s Director of Admissions and Careers Katty Ooms-Suter, 82 percent of the class of 90 students had a job offer on graduation.

At INSEAD, which had 460 MBA graduates in December, the news was not as rosy. According to Jake Cohen, dean of the program, only 65 percent of the class had accepted an offer on graduation. And the near future doesn’t look much better. “I do believe July 2009 will be very bad,” Cohen told the FT. “We’ve never lived in such a market.” 

Both European programs pointed out that their students are flexible about the regions of the world in which they are willing to work and happy to travel, a view some feel U.S. students would be wise to adopt as well.

“If there’s a global market in automobiles there is no reason why there shouldn’t be a global market in talent as well,” Joe Thomas, dean of Cornell’s Johnson School told the FT.

To read more of the special report, click here. To access the interactive rankings, click here.

Share

Admissions Tip: The Waitlist

What should an applicant do when placed on the waitlist at his or her dream school? While most applicants regard the waitlist in a negative light (we’ve even heard it described as “a sort of purgatory prior to getting dinged”), the best approach is to view the glass as being half-full (especially for R1 waitlisters). In all cases, getting waitlisted is much better than getting denied.

Here are a few tips to help you navigate this often difficult and mysterious process:

1) Know your file. Before you can develop a waitlist strategy you need to understand where you may have fallen short in the application process. Read over your file with a critical eye and try to identify any weaknesses. Talk to anyone you know who might be able to give you feedback (MBA students at the target school, former admissions officers, admissions consultants, etc).

2) Familiarize yourself with the school’s waitlist rules. Do you need to ‘opt-in’ in order to be on the list? Are you allowed to submit supplemental materials to bolster your case or inform the committee of changes to your candidacy? Does the school offer a chance for feedback via a phone session or interview with a ‘waitlist manager’?

3) Follow the waitlist rules.

CASE A: Schools that accept supplemental materials. If a school hints that you may want to provide a supplemental essay or recommendation letter, then by all means, take this offer seriously and get something together for them. Approach these materials in the same way that you would approach the application process (e.g. do not just send along something that you dash off in a matter of minutes). If you have several items you wish to send, it may make sense to spread them out over the course of a few weeks to demonstrate steady interest.

CASE B: Schools that do not accept supplemental materials. This may sound obvious, but if a school indicates that they do not want supplemental materials, then you should respect their guidelines. In other words, do not send along a new recommendation or an essay if the program has clearly indicated that you should not do so. There may be exceptions to this – for example, if a dramatic change has taken place in your candidacy – but in most cases, you should simply follow the rules. [Contact us to learn about other ways to improve your waitlist status with schools that frown on supplemental materials.]

4) Consider a school visit. It may make sense to visit the school, particularly if you have not been before. So many different things can happen on a visit:

a) You never know when you’ll have that chance meeting with an admissions officer who is willing to give you a little feedback (and who through the process of meeting you face to face might get a better sense of your candidacy)

b) A school may take note of your visit (if you sign in with the admissions office) and view it as . . . → Continue Reading

Share

Fridays From The Frontline

Welcome back to Fridays From The Frontline, Clear Admit’s weekly collection of MBA blogosphere news. This past week has been momentous for many applying to schools, or living, in  the United States. Even more round one results have  been released and 2011 hopefuls have a much better sense of their options. For the greater nation, a change of leadership took place on Tuesday, which, regardless of your politics, was quite historical and, for many, emotional. While round one decisions directly impacted the MBA blogosphere far more than a new U.S. president, these two events certainly led to an interesting week for all.

Ahembeea continued to struggle with his position on three separate waitlists and spoke briefly of his Tuck and Emory interviews. MBAlmighty wrote about a new 15 month MBA program in Bangalore. After a long trip to Israel and Jordan, MBA Monk was back and preparing his application for Haas’ EWMBA program and studying for his GMAT. Samantha attended a Kellogg reception and appreciated the  attitudes of the school’s alumni while noting that  Columbia has begun to review applications, hers among them. Mike also attended a Kellogg reception, perhaps even the same one, and expressed his dislike for January and February. D.G. was so impressed by a reader’s question, he dedicated a whole post to discuss the risks and benefits of taking out loans for school while planning on starting a business soon after graduation. Ardent Meerkat saw the value in a particular GMAT prep method. MissionMBA changed his application plans and decided to focus on the applications he already submitted instead of applying to more schools. Omne had quite an ambitious driving and school visiting itinerary, considering the possibility of snow in North Carolina. TienyChesney felt that a $6,000 deposit made him an official Columbia student, but acknowledged how the current economic climate may change his ability to reach his goals. Chandara shared her favorite parts of Barack Obama’s inaugural speech.

Darden ’10 Mechanigal shared the ‘four P’s of an internship search’ and fellow Darden ’10 JulyDream uploaded a video featuring Darden’s case method. McCombs ’10 Metal considered his class schedule for the new semester, focused on upcoming internship interviews and knew he wanted to write more about the school’s Plus Program.  Dual degree McCombs ’10 Paragon2Pieces, even with ‘fins’ in the school’s law and MBA programs, felt like a fish out of water while she worked with urban planners on a design competition.

Darden ’09 Mandy thought that, as a result of a recent hair cut, her blog needed a new name. Chicago Booth ’09 MaybeMBA provided insights into her current courseload and also commended her fellow students for their part in the career services process.  Darden ’09 Anand had a number of . . . → Continue Reading

Share

Top Schools Work to Attract More Female Executive MBA Students

Several top schools are taking steps to boost female enrollment in their Executive MBA programs, including creating personal networks to recruit women, offering additional scholarship money, and designing more family-friendly program formats, according to a recent article in the Wall Street Journal.

Currently, women represent less than 20 percent of most EMBA classes, and at a number of top programs that percentage is closer to 5 percent, the Journal reports. This is compared to 30 percent of the class at top full-time MBA programs and more than 40 percent in part-time programs.

According to the Journal report, obstacles preventing more women from pursuing an EMBA include formats that interfere with raising a family (many EMBA programs require two years of two long weekends on campus each month), trouble securing company sponsorship for the degree and uncertainty around whether the EMBA will actually help them break through the glass ceiling and advance in their careers. Furthermore, until recently, most schools have aimed their female recruitment efforts toward candidates for their full-time programs.

Efforts to address these obstacles and boost female EMBA enrollment range from school to school, the Journal reports. At Columbia Business School, the school and its alumni have started to reach out directly to potential female applicants through personal phone calls and networking events. At the University of Pennsylvania’s Wharton School, a faculty member devotes more than half of her time to increasing diversity and female enrollment at Wharton’s San Francisco–based EMBA program. And at London Business School and IESE in Madrid, the administrations have increased scholarship aid to women who meet greater resistance within their companies to fund the executive programs.

Still other schools have begun to offer program formats that are more appealing to women, the Journal reports. Emory University in 2002 introduced a new modular EMBA program that meets for nine residency periods over 21 months, as opposed to every other weekend. The program has 33 percent women in its current class, compared with 20 percent in its traditional EMBA program, according to the Journal. “For women with young children, weekends tend to be time they spend at home,” Joan Coonrod, director of admissions, told the Journal.

The increased focus on attracting women to EMBA programs has met with praise from organizations that focus on promoting women in business, who argue that greater gender equality will not only benefit women but will make the programs better overall. “The optimal balance for teams to perform strongly is 50 percent women and we have that aspiration,” Linden Selby, a senior admissions manager at London Business School, told the Journal. Selby cited research conducted by London Business School’s Centre for Women to support her assertion that mixed teams are stronger.

To read the full Journal article, click here.

Share

Breaking News: New Admissions Director and Other Appointments at the Wharton School

Since Thomas Caleel’s somewhat abrupt departure last June, the question of who would be come the new Director of MBA Admissions and Financial Aid at the Wharton School has been the subject of some curiosity.  About 10 days ago we blogged that the administration had made its decision, and today we received an official announcement of the appointment of J.J. Cutler, WG ’97, to the post.

With Cutler’s selection, the Wharton school continues its trend of putting its own MBA graduates at the helm of the admissions process.  Cutler also earned his undergraduate degree at the University of Pennsylvania, and boasts an extensive resume of marketing and leadership experiences in the consumer goods industry.  The text of the offical press release is below:

—————————————

PHILADELPHIA, Jan. 22, 2009 — Thomas Robertson, dean of the Wharton School of the University of Pennsylvania, has announced four senior positions including J.J. Cutler, Director of MBA Admissions and Financial Aid; Ira Rubien, Executive Director of Communications; Leonard Lodish, Vice Dean of the Program for Social Impact; and Douglas H. Collom, Executive Director of Wharton West.

“We are very fortunate to add so much talent at one time to our senior leadership team,” said Dean Robertson. “All of these posts play an important role in the life of the Wharton School and these individuals share an ability to achieve at the highest levels and bring out the best in those around them.”

J.J. Cutler is the new Director of MBA Admissions and Financial Aid. Since 2007, J.J. has been President of Lindi Skin, a start-up offering skin care products specifically designed for people with cancer. In this role, he developed a strategic vision and successfully positioned the Lindi Skin brand, securing national media coverage and expanding the community of healthcare professionals sensitive to the skincare needs of cancer patients. He has served as Senior Vice President of Marketing for ARAMARK Healthcare’s North American group and spent seven years in a variety of roles at Johnson & Johnson. Among other responsibilities, he managed over-the-counter brands; oversaw new market development for a variety of chronic immune-mediated inflammatory diseases; and helped create Canyon Seven, a wellness business developed in partnership with Canyon Ranch Health Resorts. While at Johnson & Johnson, he won the prestigious “Standards of Leadership” award for his work in building an MBA recruiting strategy for Wharton.

J.J. has deep roots in the Penn community. He earned his B.A. in Communications from the College (School of Arts and Sciences) and his MBA in Operations Management and Strategic Management. While at Wharton, he served as a student advisor to the Academic Affairs office and a teaching assistant for the undergraduate Marketing 101 course.

Ira Rubien joins Wharton as Executive Director of Communications. Most recently, he was Director of Marketing and Brand Management for the Nursery & Care division of GRACO (Newell Rubbermaid) Children’s Products, where he developed and oversaw the implementation of a new vision for the 50-year-old global brand. Also at GRACO, he served . . . → Continue Reading

Share