Many of our younger readers enjoyed the article that Business Week published last month entitled The MBA Youth Movement. This article highlighted the desire of leading MBA programs to expand their applicant pool by looking at younger applicants.
Beyond the traditional submatriculation programs or summer opportunities that were mentioned in the BW article, many schools have decided to hit the road and visit leading colleges and universities to spread the MBA gospel to undergraduate students.
Here’s an example of how this sort of effort is taking place on the campuses of Haverford and Bryn Mawr colleges:
———- Forwarded message ———-
Date: Apr 4, 2005 12:07 PM
Subject: Haverford College: MBA Admissions Panel
MBA Admissions Panel Tuesday, 4/12/05, 6:30 pm
Bryn Mawr Room, Dining Center
-Meet with admissions representatives from leading U.S. business schools to learn about the value of an MBA in your career.
-Hear about the competitive advantages of an MBA and glean insight into the admissions process — whether you are applying this year or in the future.
The panel includes representatives from:
Stanford Graduate School of Business
Northwestern Kellogg School of Management
MIT Sloan School of Management
UPenn, Wharton MBA Admissions
If you have questions, contact:
Career Development
Bryn Mawr and Haverford Colleges
370 Lancaster Avenue Haverford, PA 19041
www.haverford.edu/cdo
Before our college-senior readers get too excited, we should stress that these leading b-schools are not necessarily looking to admit undergraduates directly into their MBA programs. The truth is that they are trying to introduce the MBA as a viable option for the future – before these highly talented students rush off to law, medical or public policy schools. In essence, the goal of these campus visits is to let students know that it’s ok to work for a couple of years and then pursue a business degree.
All of these marketing efforts in the younger end of the applicant pool should lead to an increasingly competitive field – especially if traditional applicant volume begins to creep upwards due to the improved MBA job market…
